WordPress as a Solution for Enterprise and large Companies
Patrick Mitter | July 12, 2023
Did you know that large companies like Sony Music or Group Renault, but also media groups like The New York Times or Vogue and even The White House use WordPress?
That’s right, even in politics where safety and secrecy are the most important attributes, WordPress is a popular tool.
So if you have been asking yourself if WordPress is appropriate for a large to enterprise website, it’s safe to say that combined with the right features and tools it is.
We all know how it started which is why there is still the perception that WordPress is only a business solution when it comes to blogging.
This couldn’t be further from the truth. WordPress currently powers over 40% of all websites worldwide. It is the most widely used CMS on the internet. These numbers speak for themselves.
It offers a wide range of features and extensions that allow companies to automate and optimize their business processes.
There are tons of plugins available that make WordPress very suitable for companies. With the right plugins it can be used for email marketing, project management or to automate and manage an organization’s accounting and invoicing. WordPress can also be used as an e-commerce platform to create and run online stores. Or it serves as a CRM to manage and maintain customer relationships.
However, this does not necessarily apply when it comes to using WordPress for enterprise sites that usually deal with higher security standards, large data, multiple sites, bigger complexity, higher requirements and more traffic.
The biggest concerns businesses have when using WordPress are security, scalability, and support.
In a business context enterprises fear that WordPress is vulnerable to attacks and hacks due to its open source nature. They are therefore concerned about the security of their data and information.
Although this is a reasonable concern, there are very good security plugins for WordPress that guarantee the highest safety standards even for enterprises.
Large businesses and organizations are concerned that WordPress may not be able to keep up with the growth of their business. They worry that the platform may not be scalable enough to handle the demands of a growing website.
Moreover, most of them don’t just manage one website but many, sometimes even hundreds of websites.
But looking at the large companies in the beginning of the article this can’t really be a problem for them. So there are obviously tools that can easily solve this problem as well.
Since the majority of tools in the WP universe are relatively small plugin and theme providers, they only offer limited support. Therefore enterprise organizations worry that it may be difficult to get quick and effective support when issues arise.
We faced the same problem, which is why at GREYD we offer a premium support solution and individual onboardings for all our users.
As enterprises need to maintain a scalable and reliable web presence, more than smaller businesses it is especially important to them to have a reliable web solution.
Some of them being:
They all have a few things in common. They are all either CMS or headless CMS softwares that cost quite a lot of money. But they are not only expensive, they usually also require proprietary support contracts to ensure quality.
Furthermore, they are rather complex and most of them only offer backend functions. You probably already know where we are going with this.
Still, they respond to the needs of large companies and enterprises in terms of IT requirements.
Enterprise level organizations are looking for a web solution that can handle large quantities of traffic. Often enterprise sites also comply with localization, multilingual content, and many smaller microsites.
Enterprise solutions also often have complex access requirements that include the need for clearly defined roles and permissions.
All the features WordPress can provide you with, right? Many IT leaders still say WordPress is not good enough for business websites for various reasons.
So the main problem with WordPress for large businesses is that it is just not a complete product to buy that solves a problem for enterprises.
It is an open-source-platform with countless micro-products like plugins or themes.
For enterprises that are looking for a solution WordPress is just not attractive as they can’t compare prices, services and features like they can with the above mentioned (headless) cms softwares.
Even though there are agencies that specially focus on large companies and enterprises, they don’t sell a product either. They are selling a project, e.g. the relaunch of a website.
So overall leaders and IT experts of large companies rather look for a holistic package solution than WordPress with its thousands of micro-products that may or may not work well for them.
This is why we came up with a suitable idea that basically makes WordPress into the perfect all-in-one package solution. With GREYD.SUITE, we have created a complete solution for professional websites that goes beyond building beautiful websites. Agile content management and headless features are just some of the most relevant topics when it comes to running an enterprise level website.
With GREYD.SUITE you can make WordPress a complete business platform. Some of the (not so) basic features when relying on GREYD are:
You probably already know the intuitive designing without programming knowledge because of the WP block editor. With GREYD.SUITE you can enjoy even more flexibility through the compatibility with other block-based tools. A better user experience and more functionality make working with GREYD so comfortable.
You even get your own personal onboarding to get familiar with all the features and functions. There is also premium support available so we can figure out your concerns and help you with all difficulties. And of course lots of video guides and tutorials, FAQ articles and more.
Pagespeed will no longer be a problem for you. Excellent, clean code structure and many performance features like optimized script loading or optimized loading of images make your pagespeed faster than ever.
An underrated but very necessary benefit is the fact that GREYD requires very few resources by using appropriate code architecture. This minimizes the CO2 output. Plus, GREYD.SUITE focuses a lot on web accessibility, both from a technical and feature perspective. Since this will soon be mandatory for a lot of large companies it really makes a difference.
And no worries, it is also compatible through interfaces with all relevant business tools. From store integrations to CRM connections and social media interfaces to the transmission of data to external newsletter systems.
But let’s take a closer look at the key benefits.
GREYD.Hub is a great website management tool that allows you to manage numerous websites without complications.
In fact, a clearly structured backend helps you with the administration effort and reduces it to a minimum. E.g. it allows you to make full backups of your entire installation or database.
But it gets better. With the Global Content feature you can make WordPress the perfect headless CMS for an enterprise level company.
It easily lets you link content to multiple websites so you can actually adjust several pages by just one click. Your content can be controlled centrally and once you have adjusted everything all your pages are changed automatically.
Another great help when it comes to flexible design work is the Multisite Connector. With this feature you can link all your websites to one central system. This also applies to multiple WordPress multisites.
One of our clients actually linked 3,500 websites with it that are partly managed centrally from the main headquarter AND locally from several different franchises.
Like most of the above discussed alternatives to WordPress for business when relying on GREYD you get 100% individuality to set up your own creation.
The key difference is that with GREYD.SUITE you are not dependent on the respective software’s ressources. There is also no need to tediously look for the right plugins to finally enjoy the perfect set-up.
GREYD offers an out-of-the-box service with a highly dynamic architecture. You can e.g. create content-independent layout templates and reuse them with different content across pages and projects.
All this doesn’t require programming skills or technical knowledge about WordPress.
In large companies there are usually many different user types, e.g. various authors and editors working on the same overall project.
The user management feature in GREYD.SUITE comes in handy in this case. It gives the ability to customize access permissions on the website.
This level of control extends to granting permission for modifying or viewing specific sections, including the option to restrict editing of individual templates or prohibiting changes to certain templates altogether.
Additionally, users can contribute new posts and articles without the risk of altering or deleting existing ones.
With this feature it is possible to establish highly detailed user roles and capabilities, ensuring the preservation or alteration of each component of a network of sites.
So all in all these features stand for higher efficiency and are extremely time saving. These features and extensions basically make WordPress a complete business platform that can help companies automate and optimize their processes.
On top of that it also saves you a lot of money. Since there is still a high demand for it, web solutions for large companies and enterprises are fairly costly.
Compared to the most used ones GREYD offers great prices with a lot of features and much more possibilities.
If you are interested in learning more about WordPress as a holistic web solution for large companies with GREYD and actually trying the features first hand feel free to book a demo with one of our experts.
By Patrick Mitter
Patrick loves good texts. Preferably about topics concerning online marketing and WordPress. Having built websites by using well-known page builders on his own and being very experienced in the SEO industry, he is very familiar with any kind of problems regarding those plugins. This is the reason why he adopted GREYD’s mission to simplify work for web designers as well as agencies.
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